An exploratory investigation of the theorized levels of consumer fanaticism
Scott Thorne
| Year of publication: |
2011
|
|---|---|
| Authors: | Thorne, Scott |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 14.2011, 2, p. 160-173
|
| Subject: | Mediennutzung | Media usage | Event-Marketing | Event marketing | Qualitative Methode | Qualitative method | Kultursektor | Cultural sector |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009153391