An exploratory modeling of the decision process of new product selection by supermarket buyers
Edward W. McLaughlin and Vithala R. Rao
| Year of publication: |
1987
|
|---|---|
| Authors: | McLaughlin, Edward ; Rao, Vithala R. |
| Publisher: |
Ithaca, New York : Dep. of Agricultural Economics, Cornell Univ. Agricultural Experiment Station, New York State College of Agriculture and Life Sciences |
| Subject: | Lebensmitteleinzelhandel | Food retailing | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Produktentwicklung | New product development |
| Extent: | 12 S |
|---|---|
| Series: | Cornell agricultural economics staff paper. - Ithaca,NY : Univ., ISSN 0886-4896, ZDB-ID 741972-7. - Vol. 87,19 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000794940