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An exploratory modeling of the decision process of new product selection by supermarket buyers

Using data collected from a major supermarket chain, a regression mode! is estimated to describe buyers' judgments of the profitability of new products. Results indicate how different variables influence these judgments. Implications of new product introductions for private firm strategies and systemwide performance are discussed.
Year of publication:
1988
Authors: McLaughlin, Edward W. ; Rao, Vithala R.
Published in:
Agribusiness. - John Wiley & Sons, Ltd., ISSN 0742-4477. - Vol. 4.1988, 2, p. 177-185
Publisher: John Wiley & Sons, Ltd.
Type of publication: Article
Source:
Persistent link: https://www.econbiz.de/10008570067
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