An Exploratory Modeling of The Decision Process of New Product Selection by Supermarket Buyers
| Year of publication: |
1987
|
|---|---|
| Authors: | McLaughlin, Edward W. ; Rao, Vithala R. |
| Institutions: | Department of Resource Economics, University of Massachusetts-Amherst |
| Subject: | Consumer/Household Economics | Food Consumption/Nutrition/Food Safety |
| Extent: | application/pdf |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Notes: | Number 115801 |
| Source: |
Persistent link: https://www.econbiz.de/10009323026