An Exploratory Modeling of the Decision Process of New Product Selection by Supermarket Buyers

Using data collected from a major supermarket chain, a regression model is estimated to describe buyers' judgments of the profitability of new products. Results indicate how different variables influence these judgments. Implications of new product introductions for private firm strategies and systemwide performance are discused

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Year of publication:	1987-08
Authors:	McLaughlin, Edward W. ; Rao, Vithala R.
Institutions:	Charles H. Dyson School of Applied Economics and Management, Cornell University
Subject:	Agricultural and Food Policy \| Consumer/Household Economics \| Food Consumption/Nutrition/Food Safety

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Extent:	application/pdf
Series:	Staff Papers.
Type of publication:	Book / Working Paper
Notes:	The text is part of a series Department of Applied Economics and Management>Staff Papers Number 186635
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010937755