An exploratory study identifying motives and barriers to ethical consumption for young Indian consumers
Year of publication: |
2021
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Authors: | Chatterjee, Swetarupa ; Sreen, Naman ; Sadarangani, Pradip |
Published in: |
International journal of economics and business research : IJEBR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-9869, ZDB-ID 2537709-7. - Vol. 22.2021, 2/3, p. 127-148
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Subject: | ethical consumption | barriers | motives | FGD | focus group discussion | millennial | Konsumentenverhalten | Consumer behaviour | Nachhaltiger Konsum | Sustainable consumption | Ethik | Ethics | Indien | India | Motivation |
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