An exploratory study into brand alignment in B2B relationships
| Year of publication: |
2010
|
|---|---|
| Authors: | Campbell, Colin ; Papania, Lisa ; Parent, Michael ; Cyr, Dianne |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 39.2010, 5, p. 712-721
|