An exploratory study of counterfeit purchases among rural bottom of pyramid customers in India
Rajeev Kumra; Anjali Malik
| Year of publication: |
2014
|
|---|---|
| Authors: | Kumra, Rajeev ; Malik, Anjali |
| Published in: |
International journal of business and emerging markets : IJBEM. - Olney, Bucks : Inderscience Publ., ISSN 1753-6219, ZDB-ID 2442561-8. - Vol. 6.2014, 4, p. 316-339
|
| Subject: | India | emerging markets | rural | bottom of pyramid | BOP | piracy | fake | counterfeit purchases factors | Indien | Produktpiraterie | Product counterfeiting | Konsumentenverhalten | Consumer behaviour | Schwellenländer | Emerging economies | Zielgruppe | Target group | Ländlicher Raum | Rural area |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010508052