An exploratory study of CRM implementation in Taiwan's banking industry
Cho-Pu Lin; Yann-Haur Huang; Chien-Ting Chen; Hsing-Yun Chang
| Year of publication: |
2010
|
|---|---|
| Authors: | Lin, Cho-Pu ; Huang, Yann-Haur ; Chen, Chien-Ting ; Chang, Hsing-Yun |
| Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 2271131-4. - Vol. 4.2010, 1/2, p. 48-64
|
| Subject: | Beziehungsmarketing | Relationship marketing | Einführung | Implementation | Bank | Empirische Methode | Empirical method | Taiwan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003953745