An exploratory study of marketing, physical and people related performance criteria in hotels
Ramakrishnan Ramanathan
| Year of publication: |
2012
|
|---|---|
| Authors: | Ramanathan, Ramakrishnan |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 24.2012, 1, p. 44-61
|
| Subject: | Hotellerie | Hotel industry | Performance-Management | Performance management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Personalisierung | Personalization | Internet | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009510231