An exploratory study of relationship between customer-based casino brand equity and firm performance
Henry Tsai; Catherine Cheung; Ada Lo
| Year of publication: |
2010
|
|---|---|
| Authors: | Tsai, Henry ; Cheung, Catherine ; Lo, Ada |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 29.2010, 4, p. 754-757
|
| Subject: | Glücksspiel | Gambling | Markenimage | Brand image | Unternehmenserfolg | Firm performance | Konsumentenverhalten | Consumer behaviour | Macau |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008758164