An exploratory study of the implementation of customer relationship management by Malaysian automobile distributors
Nor Khomar Ishak; Dilip Mutum; Ezlika Ghazali; Cheong Khai Fan
| Year of publication: |
2006
|
|---|---|
| Authors: | Ishak, Nor Khomar ; Mutum, Dilip ; Ghazali, Ezlika ; Fan, Cheong Khai |
| Published in: |
Journal for international business and entrepreneurship development. - Olney, Bucks : Inderscience Enterprises, ISSN 1549-9324, ZDB-ID 2212018-X. - Vol. 3.2006/08, 1/2, p. 41-56
|
| Subject: | Kfz-Industrie | Automotive industry | Beziehungsmarketing | Relationship marketing | Kfz-Markt | Automotive market | Malaysia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003855280