An exploratory study on attitude persistence using sales promotion
Joseph M. Jones
| Year of publication: |
2008
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| Authors: | Jones, Joseph M. |
| Published in: |
Journal of managerial issues : JMI. - Pittsburg, Kan. : PSU, ISSN 1045-3695, ZDB-ID 11314588. - Vol. 20.2008, 3, p. 401-416
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009883937