An exploratory study on the reasons for purchasing imported high fashion apparels : the case of Greece
Irene Kamenidou; John Mylonakis; Konstantina Nikolouli
| Year of publication: |
2007
|
|---|---|
| Authors: | Kamenidou, Irene ; Mylonakis, John ; Nikolouli, Konstantina |
| Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 11.2007, 1, p. 148-160
|
| Subject: | Bekleidung | Clothing | Import | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Produktqualität | Product quality | Griechenland | Greece |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003429004