An extended mover-stayer model for diagnosing the dynamics of trial and repeat for a new brand
| Year of publication: |
1997
|
|---|---|
| Authors: | Chatterjee, Rabikar ; Ramaswamy, Venkatram |
| Published in: |
Operations research, Management science : OR MS ; the international literature digest. - Davenport, Iowa : Executive Sciences Institute, ISSN 0030-3658, ZDB-ID 207381x. - Vol. 37.1997, 3, p. 305-308
|