An Identification-Based Model of Supplier-Retailer Communication
| Year of publication: |
2008
|
|---|---|
| Authors: | Sindhav, Birud ; Lusch, Robert |
| Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 11217777. - Vol. 15.2008, 4, p. 281-314
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