An identity-based internationalization process : the BP and Statoil alliance
Lin Lerpold
| Year of publication: |
2007
|
|---|---|
| Authors: | Lerpold, Lin |
| Published in: |
Organizational identity in practice. - London [u.a.] : Routledge, ISBN 0-415-39839-8. - 2007, p. 121-134
|
| Subject: | Multinationales Unternehmen | Transnational corporation | Unternehmenskooperation | Inter-firm cooperation | Firmenimage | Corporate reputation | Unternehmenskultur | Corporate culture | Interne Kommunikation | Internal communication | Erdölindustrie | Oil industry | Norwegen | Norway | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003534201