An illustration of modeling moderating variables in cross-national studies
| Year of publication: |
2006
|
|---|---|
| Authors: | Garcia, Rosanna ; Kandemir, Destan |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 23.2006, 4, p. 371-389
|