An inclusive extension of the Theory of Planned Behavior for explaining household food leftover reduction intention among Gen Z
| Year of publication: |
2024
|
|---|---|
| Authors: | Setiawan, Budi ; Purwanto, Purwanto ; Ikasari, Wipsar Siwi Dona ; Suryadi, Suryadi |
| Published in: |
Journal of social marketing : JSOCM. - Bingley : Emerald, ISSN 2042-6771, ZDB-ID 2589601-5. - Vol. 14.2024, 3/4, p. 328-346
|
| Subject: | Theory of Planned Behavior | Gen Z | Food leftovers | Norm Activation Theory |
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