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Management of public sector and nonprofit organizations
Grayson, Leslie E., (1984)
Cases in public and nonprofit marketing
Lovelock, Christopher H., (1977)
Marketing in private and public nonprofit organizations : perspectives and illustrations
Gaedeke, Ralph M., (1977)
Advertising: from fundamentals to strategies
Rothschild, Michael, (1987)
Political advertising : a neglected policy issue in marketing
Rothschild, Michael L., (1978)
Marketing communications : from fundamentals to strategies