An information-processing model of advertising effectiveness
William J. McGuire
| Year of publication: |
1978
|
|---|---|
| Authors: | McGuire, William J. |
| Published in: |
Behavioral and management science in marketing. - New York, NY [u.a.] : Wiley, ISBN 0-471-07179-X. - 1978, p. 156-180
|
| Subject: | Werbungsbetrieb |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002411808