An Innovative Approach to Understanding Strategic Supply Chain Issues and Risks through Modified Johari Supply Chain Window

Purpose: The supply chain organizations alone cannot compete on any aspect of a business, rather they can compete through various components of their supply chain. Small organizations have few actors, few dimensions and are less complex, whereas large organizations have many actors, and dimensions and are more complex. The purpose of this paper is to develop an innovative approach for understanding, identifying and analysing the key strategic issues and risks related phenomenon, considering communications, behavioural and motivational aspects of supply chain organizations (SCO). Research Methodology/Design: The Johari Window’s is applied to supply chain organizations to identify the key issues, based on the collective motivation of the SCOs, the positive behaviour of the firm, and firm’s strategic supply chain attributes. The key issues are operationalized and modelled through confirmatory factor analysis, using data, collected from medium manufacturing enterprises. Major Findings:- 1. The key issues and risks are identified from the collective motivation of supply chain members and the possible positive behaviour of the firm. The firm’s typical strategic supply chain attributes are derived with the help of “Modified Johari Supply Chain Window”.2. Strategic attributes are used in operationalization of the construct. The data collected from medium manufacturing enterprises are used to model the issues and risk factors using confirmatory factor analysis. The results thus suggest, fit the hypothesised model. Research Implications: A novel modified Johari window approach is developed to create a model on the basis of key issues and risks for SCOs