An Innovative Bargaining Solution Analysis for Vertical Cooperative Promotion Management
Year of publication: |
2012
|
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Authors: | Spais, George S. ; Papakonstantinidis, Leonidas A. ; Papakonstantinidis, Stavros L. |
Publisher: |
[S.l.] : SSRN |
Subject: | Verhandlungstheorie | Bargaining theory | Vertikale Integration | Vertical integration | Innovation | Industrieforschung | Industrial research | Forschungskooperation | Research collaboration |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Innovative Marketing, Vol. 5., No 3, pp. 7-29, 2009 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 19, 2012 erstellt Volltext nicht verfügbar |
Classification: | M37 - Advertising ; M39 - Marketing and Advertising. Other |
Source: | ECONIS - Online Catalogue of the ZBW |
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