An integrated analysis of factors affecting consumers' purchase intention toward batik : a comparative study between Indonesia and Malaysia
Keni Keni, Lerbin R. Aritonang R., Ary Satria Pamungkas, Nicholas Wilson
| Year of publication: |
2022
|
|---|---|
| Authors: | Keni, Keni ; Aritonang R., Lerbin R. ; Pamungkas, Ary Satria ; Wilson, Nicholas |
| Published in: |
International journal of management practice : IJMP. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8143, ZDB-ID 2170808-3. - Vol. 15.2022, 1, p. 87-107
|
| Subject: | batik sector | multi-country study | perceived quality | perceived value | purchase intention | trust | Malaysia | Indonesien | Indonesia | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJMP.2022.119924 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012800129