An integrated framework for design perception and brand equity
Year of publication: |
2015
|
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Authors: | Mishra, Abhishek ; Dash, Satyabhushan ; Malhotra, Naresh K. |
Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 2651955-0. - Vol. 5.2015, 1/2, p. 28-44
|
Subject: | Product design | Experiential value | Usability | Pleasure | Social value | Brand equity | Markenimage | Brand image | Produktgestaltung | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Soziale Werte | Social values |
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