An Integrated Framework for the Conceptualization of Consumers' Perceived-Risk Processing
| Year of publication: |
2004
|
|---|---|
| Authors: | Conchar, Margy P. ; Zinkhan, George M. ; Peters, Cara ; Olavarrieta, Sergio |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 32.2004, 4, p. 418-436
|