An integrated framework for the design of optimal web banners
| Year of publication: |
2010
|
|---|---|
| Authors: | Hai, Lili ; Zhao, Lan ; Nagurney, Anna |
| Published in: |
Netnomics. - Springer. - Vol. 11.2010, 1, p. 69-83
|
| Publisher: |
Springer |
| Subject: | Web marketing | Banner design | Internet advertising | Optimization | Statistical analysis | Mixed integer programming |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10008526664