An integrated framework of customer-based brand equity and theory of planned behavior : a meta-analysis approach
Wann-Yih Wu, Thi-Yen Do, Phuoc-Thien Nguyen, Nadia Anridho, Minh-Quan Vu
| Year of publication: |
2020
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|---|---|
| Authors: | Wu, Wann-Yih ; Do, Thi-Yen ; Nguyen Phuoc Thien ; Anridho, Nadia ; Vu, Minh-Quan |
| Published in: |
Journal of Asian finance, economics and business : JAFEB. - Seongnam, Gyeonggi, South Korea : Korea Distribution Science Association, ISSN 2288-4645, ZDB-ID 2929132-X. - Vol. 7.2020, 8, p. 371-381
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| Subject: | Customer-Based | Brand Equity | Planned Behavior Theory | Meta-Analysis | Meta-Analyse | Meta-analysis | Markenimage | Brand image | Verbrauchereinstellung | Consumer attitudes | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.13106/jafeb.2020.vol7.no8.371 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012670696