An integrated framework to improve quality and competitive positioning within the financial services context
George N. Paltayian, Andreas C. Georgiou; Katerina D. Gotzamani and Andreas I. Andronikidis
| Year of publication: |
2012
|
|---|---|
| Authors: | Paltayian, George N. ; Georgiou, Andreas C. ; Gotzamani, Katerina D. ; Andronikidis, Andreas I. |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 30.2012, 7, p. 527-547
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| Subject: | Bank | Finanzdienstleistung | Financial services | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Griechenland | Greece |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009668467