An integrated framework to improve quality and competitive positioning within the financial services context
| Year of publication: |
2012
|
|---|---|
| Authors: | Paltayian, George N. ; Georgiou, Andreas C. ; Gotzamani, Katerina D. ; Andronikidis, Andreas I. |
| Published in: |
The international journal of bank marketing : IJBM. - Bradford : Emerald, ISSN 0265-2323, ZDB-ID 3952770. - Vol. 30.2012, 7 (5.10.), p. 527-548
|