An integrated marketing capability benchmarking approach to dealer performance through parametric and nonparametric analyses
M. Billur Akdeniz; Tracy Gonzalez-Padron; Roger J. Calantone
| Year of publication: |
2010
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|---|---|
| Authors: | Akdeniz, M. Billur ; Gonzalez-Padron, Tracy ; Calantone, Roger J. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 39.2010, 1, p. 150-160
|
| Subject: | Marketing | Benchmarking | Wettbewerbsvorteil | Competitive advantage | B-to-B-Marketing | Business-to-business marketing | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003962941