An integrated model for customer equity estimation based on brand equity
Zahra Qorbani, Hamidreza Koosha, Mohsen Bagheri
| Year of publication: |
2021
|
|---|---|
| Authors: | Qorbani, Zahra ; Koosha, Hamidreza ; Bagheri, Mohsen |
| Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 63.2021, 5, p. 635-664
|
| Subject: | beta regression | brand equity | customer equity | customer lifetime value | logistic regression | marketing activities | Kundenwert | Customer value | Markenimage | Brand image | Regressionsanalyse | Regression analysis | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470785320954116 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012625181