An integrated model of factors affecting consumer attitudes and intentions towards youtuber-generated product content
Sandra Miranda, Patrícia Cunha, Margarida Duarte
| Year of publication: |
2021
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|---|---|
| Authors: | Miranda, Sandra de Oliveira ; Cunha, Patrícia ; Duarte, Maria Margarida |
| Published in: |
Review of managerial science : RMS. - Berlin : Springer, ISSN 1863-6691, ZDB-ID 2365045-X. - Vol. 15.2021, 1, p. 55-73
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| Subject: | Credibility | Usefulness | Argument quality | Digital influencers | Social network site | YouTubers | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11846-019-00370-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012432405