An integrated model of firms' brand likeability : antecedents and consequences
Bang Nguyen, Musfiq Mannan Choudhury and T. C. Melewar
| Year of publication: |
2015
|
|---|---|
| Authors: | Bang, Nguyen ; Choudhury, Musfiq Mannan ; Melewar, T. C. |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 23.2015, 2, p. 122-140
|
| Subject: | brand likeability | brand perception | brand familiarity | quality | price | risk | purchase intention | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image | Markenführung | Brand management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011305972