An integrated-process model of service quality, istitutional brand and behavioural intentions : the case of a University
Parves Sultan; Ho Yin Wong
| Year of publication: |
2014
|
|---|---|
| Authors: | Sultan, Parves ; Wong, Ho Yin |
| Published in: |
Managing service quality : MSQ ; an international journal. - Bingley : Emerald, ISSN 0960-4529, ZDB-ID 1216397-1. - Vol. 24.2014, 5, p. 487-521
|
| Subject: | Trust | Service quality | Satisfaction | Higher education | Information | Brand | Behavioural intentions | Sustainable university | Index model | Intergrated-process model | UniBrand | Past experience | Dienstleistungsqualität | Hochschule | Higher education institution | Kundenzufriedenheit | Customer satisfaction | Markenführung | Brand management | Studierende | Students | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010422299