An integrated product planning model for pricing and bundle selection using Markov decision processes and data envelope analysis
Year of publication: |
2011
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Authors: | Ferreira, Kevin D. ; Wu, Desheng Dash |
Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 134.2011, 1, p. 95-107
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Subject: | Produktionsplanung | Production planning | Leistungsbündel | Bundling strategy | Preismanagement | Pricing strategy | Markov-Kette | Markov chain | Data-Envelopment-Analyse | Data envelopment analysis |
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