An integrated trial/repeat model for new product sales
Peter S. Fader; Bruce G. S. Hardie; Chun-Yao Huang
| Year of publication: |
2001
|
|---|---|
| Other Persons: | Fader, Peter (contributor) ; Hardie, Bruce G. S. (contributor) ; Huang, Chun-Yao (contributor) |
| Publisher: |
London : LBS, Centre for Marketing |
| Subject: | Produktentwicklung | New product development | Innovation | Marketingmanagement | Marketing management |
| Extent: | Online Ressource, 210 KB, text |
|---|---|
| Series: | Centre for Marketing working paper / Centre for Marketing, London Business School. - London : LBS, ZDB-ID 2819930-3. - Vol. 01-1001 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Record-last-verified: 06-05-03 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001751575