An integrative experiential learning project in the undergraduate branding course : creating a marketing department brochure
Georgiana Craciun and Hope Bober Corrigan
| Year of publication: |
2010
|
|---|---|
| Authors: | Craciun, Georgiana ; Corrigan, Hope Bober |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 1045971-6. - Vol. 32.2010, 2, p. 116-127
|
| Subject: | Markenführung | Brand management | Betriebswirtschaftsstudium | Graduate business education | Lehrplan | Curriculum | Projektmanagement | Project management | Marketing | Marketingmanagement | Marketing management | Lernen | Learning |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003997701