An Integrative Experiential Learning Project in the Undergraduate Branding Course: Creating a Marketing Department Brochure
| Year of publication: |
2010
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|---|---|
| Authors: | Craciun, Georgiana ; Bober Corrigan, Hope |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 10459716. - Vol. 32.2010, 2, p. 116-128
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