An intellectural journey into the historical evolution of marketing research in brand switching behavior : past, present and future
Osama Sam Al-Kwifi; Zafar U. Ahmed
| Year of publication: |
2015
|
|---|---|
| Authors: | Al-Kwifi, Osama Sam ; Ahmed, Zafar U. |
| Published in: |
Journal of management history : JMH. - Bingley : Emerald, ISSN 1751-1348, ZDB-ID 1238516-5. - Vol. 21.2015, 2, p. 172-193
|
| Subject: | Perceived valu | Brands | Product features | Consumer behavior | Relationship | Brand switching | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Marktforschung | Market research | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011326810