An inter- and intra-format perspective on transfer and perception of retail formats
by Bernhard Swoboda, Lukas Morbe and Dan-Cristian Dabija
| Year of publication: |
2017
|
|---|---|
| Authors: | Swoboda, Bernhard ; Morbe, Lukas ; Dabija, Dan Cristian |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 39.2017, 4, p. 24-36
|
| Subject: | International Retailing | Format Transfer | Local Positioning | Intra- and Inter-format Competition | Retail Brand Equity | Einzelhandel | Retail trade | Betriebsform | Retail format | Markenführung | Brand management | Deutschland | Germany |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011780909