An interdisciplinary approach to assessing the characteristics and sales potential of modern salespeople
Peter A. Reday; Roger Marshall; A. Parasuraman
| Year of publication: |
2009
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|---|---|
| Authors: | Reday, Peter A. ; Marshall, Roger ; Parasuraman, A. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 38.2009, 7, p. 838-844
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| Subject: | Verkaufspersonal | Salespeople | Qualifikation | Occupational qualification | Messung | Measurement | B-to-B-Marketing | Business-to-business marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003893197