An interfunctional approach to promotion and ohysical distribution
[Von] R. Clifton Andersen; William P. Dommermuth and Norton E. Marks
| Year of publication: |
1967
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| Authors: | Andersen, R. Clifton ; Dommermuth, William P. ; Marks, Norton E. |
| Published in: |
Marketing logistics: perspectives and viewpoints. - New York [u.a.] : Wiley. - 1967, p. 247-251
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| Type of publication: | Article |
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| Notes: | aus: Journal of Retailing, 1966 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001826542