An international investigation of source influence effects of internet trustmarks
K. Damon Aiken; Sohyoun Shin and Vincent Pascal
| Year of publication: |
2014
|
|---|---|
| Authors: | Aiken, K. Damon ; Shin, Sohyoun ; Pascal, Vincent |
| Published in: |
Journal of internet commerce. - Binghamton, NY: Haworth Press, ISSN 1533-2861, ZDB-ID 2136900-8. - Vol. 13.2014, 1/4, p. 89-115
|
| Subject: | online consumer reviews | signaling | source influence | trust | trustmarks | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Internet | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010474799