An internet-based approach to environmental scanning in marketing planning
| Year of publication: |
2005
|
|---|---|
| Authors: | Decker, Reinhold ; Wagner, Ralf ; Scholz, Sören W. |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 23.2005, 2-3, p. 189-199
|