An internet information search channel evaluation model : the role of internet usage skills and psychological parameters
Gaurav Khatwani and Gopal Das (Indian Institute of Management Rohtak, MDU Campus, Rohtak, Haryana, India)
| Year of publication: |
2015
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|---|---|
| Authors: | Khatwani, Gaurav ; Das, Gopal |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 6.2015, 4, p. 299-314
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| Subject: | consumer decision-making | decision support system | fuzzy AHP | Fuzzy TOPSIS | information search channels | multiple criteria decision-making | MCDM | Fuzzy-Set-Theorie | Fuzzy sets | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Internet | Management-Informationssystem | Management information system | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Entscheidung | Decision | Electronic Commerce | E-commerce | AHP-Verfahren | AHP approach | Vertriebsweg | Distribution channel | Entscheidungstheorie | Decision theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011523799