An interpretive frame model of identity-dependent learning : the moderating role of content-state association
Kathryn R. Mercurio; Mark R. Forehand
| Year of publication: |
2013
|
|---|---|
| Authors: | Mercurio, Kathryn R. ; Forehand, Mark R. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 40.2013/14, Suppl., p. 317-339
|
| Subject: | Werbepsychologie | Psychology of advertising | Persönlichkeitspsychologie | Personality psychology | Lernpsychologie | Learning psychology |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009777119