An intra- and inter-organisational perspective on industrial segmentation: A segmentation classification framework
| Year of publication: |
2008
|
|---|---|
| Authors: | Clarke, Ann H. ; Freytag, Per V. |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 42.2008, 9, p. 1023-1038
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