An introduction to the special issue on native and covert advertising formats : editorial
Nathaniel J. Evans and Bartosz Wojdynski
| Year of publication: |
2020
|
|---|---|
| Authors: | Evans, Nathaniel J. ; Wojdynski, Bartosz W. |
| Subject: | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Werbung | Advertising | USA | United States | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2019.1686332 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012200469