An investigation into marketing activities role on the purchase of private label brands : a systematic review of trends in literature
Sbonelo Gift Ndlovu, Shalen Heeralal
| Year of publication: |
2022
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| Authors: | Ndlovu, Sbonelo Gift ; Heeralal, Shalen |
| Published in: |
International Journal of Research in Business and Social Science : IJRBS. - Istanbul, Turkey : School of Business, İMU, ISSN 2147-4478, ZDB-ID 2719183-7. - Vol. 11.2022, 1, p. 33-41
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| Subject: | Private label brands | customers | advertising | pricing | price promotions | Handelsmarke | Store brand | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Preismanagement | Pricing strategy | Werbung | Advertising | Marketingmanagement | Marketing management | Markenführung | Brand management | Verkaufsförderung | Sales promotion | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.20525/ijrbs.v11i1.1580 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012887823